Rural England recently published a report which was commissioned by Amazon. The report, whilst lengthy, helps to understand how UK businesses which are located in rural area might be able to increase the rural economy should they have better access to broadband speeds and mobile network coverage that are found in urban areas.
There is an interesting info graphic which shows how much rural regions would benefit from increased digital adoption.
The graphic pdf can be found here.
The report can be downloaded from here as a PDF. Grab yourself a cup of something warm as this might take some time, but is very interesting..... well, I thought so....